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EVA MCSWEENEY - BLACK AND WHITE.jpg

About Eva

An international award-winning designer with over 15 years of providing human-centered innovation across multiple industries. I combine my classic industrial design skillset with interaction design to solve complex problems using strategic thinking to find elegant and relevant design solutions. 

Education

  • MA Interaction Design

  • BA (Hons) Industrial Design    

  • LinkedIn
  • Pinterest

Awards & Nominations:

UX Awards - Grand Prize Winner 2017 * IXDA - Public Choice Award 2017

IXDA - Connecting Finalist 2017 * IXDA - Optimising Award Finalist 2017

 * RSVP Product Beauty Awards 2016 * Realex Payments Web Awards 2016 * Most Beautiful Website in Ireland 2016

Pinterest 20,000 Followers 2016 * Bombay Sapphire Designer Glass Finalist 2006

‘Up & Coming Designer to Watch’ TV Program 2006 

White Structure
Sparks of Beauty

*  Interaction design thesis

I have always been fascinated by the connections and interactions between people, beauty and light. The psychology of our emotions and the reactions of the senses & transference to behavior.

 

I investigated the emotional bonds created between people and light, looking at the physiological and psychological reactions of a user to understand peoples lighting needs on a deeper level.

 

I tried to ascertain what is the link between the beauty of a light and the reactive emotions of awe and love, with a view to improving the aesthetics of modern low energy lighting technologies to create a beautiful experience for the user and to better inform industry and promote the use of more sustainable lighting solutions.

Wildlife
Thinking Through Design

*  Industrial design thesis

An exploration into how the mind works in relation to design. I aimed to show how the initial spark of an idea is carried through a product and is transferred to the user who in turn has emotional bonds and reactions with the product; and that this is what we call design essence.

 

This is what design is all about to me, what the product as a whole means to the user and also to the designer, it is about how we react to our everyday objects that has a major influence on our lives. Are we born knowing how to perceive an object and how to react to it, do we have an inherent preference for certain colours and forms. 

 

Design is powerful; it has the ability to incite strong emotions in us and to inspire us.

White Branch
Aesthetics as a Mathematical Emotion

*  Interaction design thesis

Based on the idea that beauty is result of some core mathematical values and is therefore definable and that we can determine a person’s emotional reaction to a product by studying the mathematical proportions of it.

 

I researched the link between simple geometry and the powerful emotions a product can stir up in us which leads us to develop an attachment or a trust in a product. In looking at the psychology of aesthetics I began to see how the brain picks up and interprets data through the senses and then processes it and converts it into emotional responses.

 

The study of patterns and relationships, searching for simplicity and definable truth and in doing so it finding beauty. 

Philosophy

I am extremely curious, empathetic, and passionate about design and more specifically user interaction which I combine with my classic industrial design skill set to solve problems using strategic thinking to find elegant and relevant design solutions. You can see above a selection of my design thesis and philosophies. 
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